Recently travel weekly posted an article about the Positive outlook for business travel based on a Travelscene survey which cited
“Corporate confidence is growing when it comes to business travel with more hectic travel schedules expected in 2013, according to a new survey by Travelscene Corporate.
General manager David Padman revealed that an “overwhelming majority” of respondents had predicted their business travel schedules will increase in 2013 compared with last year, while 20% said there would be no change, and 19% expected a decrease.”
Whilst, I agree that its good news that the business travel market is on the up, I think it may be a bit too soon to start breaking open the champagne!
Fact of the matter is that whilst certain industry may be loosening the purse strings with regards to travel there is still a long way to go for most market segments.
This article also isn’t accounting from the move from quantitive to qualitative travel arrangements! The impact of the recession, simplification of supplier relationships, inter-department culls and demand for value have been external changes in consumer buying habits that have influenced how companies are now booking travel.
We identified this general market move almost 12 months ago and made the business wide decision to refocus on a more qualitative approach to our customers travel as well as undertaking as implementing a SMART travel strategy and cost assessment for each client! Whilst this was a preemptive strike for the business I would highly recommend that it is a strategy other agents should consider executed immediately so the financial reward of such announcements can be more widely felt within their customer base
Read the full Travel Weekly article here